Workshop: Building Your Digital Presence: A Strategy-First Approach for Small Businesses (CATALYST)

Doors open at 10:00 am, join us early for networking! Workshop will begin at 10:30 am.


Feeling stuck on the digital marketing hamster wheel? Many small business owners struggle to stand out online, posting endlessly without seeing real results. In this workshop, you’ll learn how to break free by focusing on three timeless principles of marketing success: Differentiation, Positioning, and Reputation.

We’ll explore how these principles apply across the four pillars of your digital presence — your website, Google Business Profile, social media, and visibility beyond your walls — and show you practical, tactical ways to put them into action. You’ll also learn why reviews and testimonials are more important than ever, and how to start building them right away.

You’ll leave with both inspiration and a clear roadmap to create a digital presence that attracts your ideal customers, builds trust, and helps your business thrive.

Facilitated by Jasmine Holmes with 910 West

Jasmine Holmes is a marketing strategist with nearly 20 years of experience helping businesses of all sizes grow through smart, measurable digital marketing. She is the founder of 910 West, a Gilbert-based agency that helps health and wellness businesses in creating memorable and successful digital presences. 

In 2023, Jasmine joined Microchip Technology, a global semiconductor company, as the leader of the Wireless Solutions Group's Outbound Marketing team. In her role, she has made a noticeable impact, including revamping the wireless solutions web content, which enhanced visibility and user experience. 

Jasmine is a proud Duct Tape Marketing Certified Master Consultant and MeasureU Certified Measurement Strategist. And, in case it’s not obvious from her credentials, she’s passionate about lifelong learning and making complex concepts clear and actionable.