Workshop: Marketing Foundations: Basics To Build Your Strategy with Confidence (CATALYST)

Doors open at 9:30 am, join us early for networking! Workshop will begin at 10:00 am. 

Ready to take the guesswork out of marketing your business? In this interactive 90-minute workshop, you’ll gain the essential tools and knowledge to build a strong foundation for your marketing efforts—no jargon or fluff, just practical strategies you can start using immediately.
 
We’ll cover three critical components of marketing success:
 
🔍 Identifying Your Customer Personas
Learn how to define your ideal customer using real-world data and insights. We’ll walk through how to create personas that help you tailor your message, offers, and marketing strategies to the people most likely to buy from you.
 
📢 Choosing the Right Marketing Channels
Email? Social media? Events? Ads? We’ll help you understand how to evaluate and choose the best platforms based on your business type, audience behavior, and budget. You’ll leave with a clearer idea of where to focus your time and energy for the biggest return.
 
🗺️ Creating a Basic Marketing Plan
We’ll break down the steps to create a simple, actionable marketing plan. You’ll learn how to set realistic goals, map out your activities, and track your progress—whether you’re just getting started or looking to sharpen your current approach.
 
Who Should Attend:
Small business owners, solopreneurs, and professionals looking to grow their audience, attract more customers, and feel confident about their marketing strategy.
 
What You’ll Leave With:
• A worksheet to start drafting your own customer personas
• A checklist of marketing channels with guidance on how to use them
• A basic marketing plan template you can customize and build on
• Confidence in your ability to market your business with purpose and direction
 
Bring a laptop with Chat GPT loaded on it, your business description, and your questions—we’ll bring the strategy.

Facilitated by Holly Pritulsky

Greetings, fellow marketing enthusiasts! I'm your friendly neighborhood insurance guru, with over two decades of experience at American Family Insurance. I've proudly collected more awards than my kids have collected Pokémon cards, all while nurturing my team into the crème de la crème of insurance advisors across this great nation.

With the power to write business in over 19 states, I chat with clients from coast to coast, making me the unofficial ambassador of insurance wisdom. When I'm not busy saving the world one policy at a time, you'll find me wearing my superhero cape as an active community member in Gilbert. I'm the co-chair of the Town of Gilbert’s Parks and Recreation Board, where I help make sure our parks are as fun as a barrel of monkeys.

At home, I'm a mom and wife, and the highlight of my day is guiding my family through their civic adventures. We all have our ways of giving back, even if it means chasing after our two furry companions, Eva and Luna, who keep us on our toes (and occasionally on our knees cleaning up their messes).

When I'm not juggling insurance, community service, and doggy antics, you'll find me and my husband exploring new travel destinations. We're on a mission to discover the world's hidden gems, one adventure at a time.

Looking forward to sharing some marketing magic with you all!