Workshop: Persuasive In Print (CATALYST)

Effective written communication is a powerful tool for influence, credibility, and success. Persuasive in Print is designed for professionals who want to enhance their ability to craft compelling messages that drive results. Whether you’re writing for internal teams, external stakeholders, or the public, this workshop will provide you with the strategies and skills to communicate with clarity, confidence, and impact.
 
Through interactive sessions and real-world examples, you’ll explore:
✔ Writing & Editing – Mastering concise, engaging, and persuasive writing techniques.
✔ Content Strategy – Aligning your messaging with organizational goals for maximum effectiveness.
✔ Corporate Communications – Enhancing brand voice and maintaining consistency across platforms.
✔ Brand Development – Crafting compelling narratives that strengthen your brand identity.
✔ Networking & Relationship Building – Using written communication to create meaningful professional connections.
✔ Leadership & Team Management – Writing with authority to inspire and guide teams.
✔ Public Affairs & Media Training – Navigating communications in high-stakes environments.
✔ Thought Leadership – Positioning yourself as an expert through powerful content.
 
By the end of this workshop, you’ll have the tools and techniques to craft messages that persuade, inform, and inspire action—helping you achieve better outcomes in your professional and personal communications.


Facilitated by Paul Edwards with Emissary Publishing

Paul Edwards is an entrepreneur, investor, and the founder of Emissary Publishing, a boutique online independent publisher that helps faith-based founders tell the stories that matter.
 
As a 6X published author and ghostwriter of over 5 million words, Paul consults for communicators of all types, from corporate consulting firms to YouTubers. His words and advice have appeared in numerous media outlets, including Insurance Business Journal, Martha Stewart Living, the Las Vegas Morning Blend, Leaders Perception Magazine, and the Wiley and Sons’ For Dummies book series.

This workshop is made possible, in part, by these Foundation Donors:


When you attend this event, you enter an area where photography, audio, and video recording may occur. By attending, you consent to such recording media and its release, publication, exhibition, or reproduction, including but not limited to marketing, promotional purposes, publication, distribution, and public display, without further authorization or compensation.