Workshop: Social Media for Real People (Yes, Even You) (CATALYST)

Do you love social media? That’s great—because I didn’t. Not at first. But working with small business owners opened my eyes to what social media really is: one of the most powerful, cost-effective, and authentic tools for telling your story and building your brand. Whether you're trying to grow your business, connect with your community, or just figure out what a hashtag is actually for, this workshop is for you.

We’ll cover the basics—how to post on different platforms, the best times to post, how to recycle content like a pro, and how to use keywords and hashtags that actually work. We’ll also explore how to leverage AI tools to simplify content creation, manage your time more efficiently, and build a system that helps you show up on social media every day—without it taking over your life.

But let’s be clear—this isn’t just a sit-back-and-take-notes presentation. Bring your questions, your content ideas, your laptop, your phone (yes, Androids and iPhones are welcome), and maybe even an extra charger. We’re diving in and getting hands-on.

Whether you're tech-savvy or still figuring it out, this workshop is designed for real people from all walks of life. You’ll walk away with actionable strategies, practical tools, and the confidence to finally make social media work for you—not the other way around.


Facilitated by Kate Mayeski with Maverick May Solutions

Kate Mayeski is a Business Coach and the founder of Maverick May Solutions, where she helps businesses grow, adapt, and thrive in a rapidly changing world. With 20 years of boots-on-the-ground experience across a wide range of industries and company sizes—from scrappy startups to established operations—Kate brings a no-nonsense, results-driven approach to business strategy. Her background spans everything from operations and sales to team development and tech adoption, giving her a practical, big-picture perspective most consultants miss. Through her work, Kate supports small businesses across Arizona with strategic guidance, creative solutions, and a deep commitment to community impact.


This workshop is made possible, in part, by these Foundation Donors:


When you attend this event, you enter an area where photography, audio, and video recording may occur. By attending, you consent to such recording media and its release, publication, exhibition, or reproduction, including but not limited to marketing, promotional purposes, publication, distribution, and public display, without further authorization or compensation.