Workshop: Speak Up, Show Up: Building a Brand Through Purposeful Communication (CATALYST)

Doors will open at 10:00 am. Join us before the workshop begins for networking.

In a noisy world full of competing messages, the most successful professionals aren’t just building businesses -they’re building brands that speak clearly, confidently, and with intention. Speak Up, Show Up is a 90-minute interactive workshop designed for professionals, entrepreneurs, creatives, and community leaders who are ready to align their personal and professional presence with the impact they want to make.

Led by brand strategist Mindy Jones and communication expert Mark Newman, this dynamic session brings together two powerful perspectives: how to establish a brand that’s rooted in authenticity, community, and credibility, and how to communicate that brand in a way that builds trust, connection, and confidence.

In the first half of the workshop, you’ll work through five foundational pillars of brand development - personal authenticity, community engagement, content storytelling, strategic partnerships, and experiential exposure. You'll reflect on how you're currently showing up, where you're not yet visible, and what your brand is silently saying about you when you’re not in the room.

In the second half, you'll dive into the art of intentional communication. You'll explore how the words you choose, the stories you tell, and the feelings you leave behind shape how your brand is experienced by others. From sales conversations to networking moments to leading a team, you’ll learn how to speak up with clarity and conviction - without compromising your values or voice.

This is more than a lecture - it’s an activation. You’ll be guided through interactive exercises, peer conversations, and Exactly What to Say® prompts that help you uncover the truth of how you want to be seen and remembered. Whether you're just getting started or refining your next chapter, this workshop will leave you with actionable clarity, renewed confidence, and a fresh commitment to showing up with purpose.

Facilitated by Mindy Jones and Mark Newman

Mindy Jones
Arizona native Mindy Jones is a dynamic business leader, certified conversational strategist, and community builder with a passion for empowering others to connect and lead with intention. As the owner of The Amy Jones Real Estate Group—an award-winning, all-female-owned and operated team in Chandler—Mindy has spent over a decade helping families achieve their dreams of homeownership while fostering authentic leadership and community engagement.

Mindy is a Certified Guide for Exactly What to Say®, a Certified Quadrant3 Leadership Coach, and founder of Community on Purpose, a nonprofit supporting women and families. Through On Purpose Strategies, she provides customized coaching for entrepreneurs and corporate clients, helping leaders sharpen their communication skills and build meaningful connections.

A graduate of Gilbert Leadership Class 30, former chair of the Women Empowered Committee, and a longtime Gilbert Chamber of Commerce member, Mindy brings a deep understanding of the local business community to her work. Her workshops are known for blending practical tools with inspiring insights, helping leaders and business owners enhance their networking strategies, turn conversations into opportunities, and build authentic, lasting relationships. Mindy was awarded the Impact Award at the Gilbert Chamber of Commerce Annual Business awards in June. 

In addition to her professional achievements, Mindy finds her greatest joy as a devoted mom to her curious 1st grader, who inspires her to embrace possibility and lead with love.

Mark Newman
Mark Newman is a residential real estate broker with Realty One Group.  He has partnered with the Gilbert Chamber of Commerce for the last 15 years and is active in the organization and the community.  He is a graduate of The Gilbert Leadership program, Class 19, and a current member of the Gilbert Chamber Board of Directors.  He has a passion for leadership, public speaking and relationship building.