Workshop: Waypoint 6: The Calibration (CATALYST)

Jon Kowanetz’s True North Business Mapping series is designed as a modular, progressive roadmap for business leaders. While each of the five workshops builds logically upon the previous one to form a complete blueprint for growth, every session is a self-contained "waypoint" packed with standalone tools and insights.

Whether participants attend the full 5-part series or drop in for specific topics, they will walk away with actionable strategies they can immediately apply to their business. This is the 4th workshop in Jon's Business Mapping series.

Waypoint 6: The Calibration - Know What Your Numbers Are Telling You

You don’t need to be a financial expert to use your numbers to make better business decisions. This workshop demystifies the P&L, how it works, what the numbers are actually telling you, and how to use it to understand the financial health of your business. You’ll learn how to look beyond revenue and profit to identify what is really driving performance, determine which numbers deserve your attention, and uncover opportunities to improve profitability within the business before looking outside it. 

The Calibration shows you how to pull the levers. You’ll manipulate your live data in real time to bridge the gap between your financial reality and the rest of your personalized Business Map.

Business Mapping Series Continued - Upcoming Workshop with Jon:

12/15/26   Waypoints 7 & 8
The Scramble & The Summit - Turn Insight Into Action and Define Where You’re Going

Jon Kowanetz is a business strategist, franchise business coach, and founder of True North Business Mapping. With over 17 years of hands-on entrepreneurial experience, including founding and scaling an award-winning retail brand, Jon helps business owners, executives, and team leaders navigate the challenges of building and growing a successful company.

Through highly interactive workshops and coaching, Jon helps leaders gain clarity across the core areas of business strategy, operations, culture, marketing, and financial performance. Rather than offering one-size-fits-all advice, Jon uses a practical, reflective framework and experiential approach that helps leaders see their businesses from a different perspective, identify what may be holding them back, and determine where to focus next.

His goal is simple: to help business leaders find their direction, align their people and business with it, and create a physical, personalized, actionable map to guide their next steps forward.